Häagen-Dazs has been making ice-cream since 1960. Our founder, Reuben Mattus’ vision was to make the most extraordinary ice-cream the world has ever tasted, a spoonful of luxury to escape the everyday. And to get there, he only used the highest quality and carefully selected ingredients. As Reuben said, ‘If you’re like everyone else, you’re lost’. So, we make an ice-cream like no other – the best that best can be.